SYDNEY SWANSON


Pet Brand Identity





OBJECTIVE



I drove brand positioning to increase market appeal for health-conscious pet owners through strategic app icon redesign.



ROLE



I led end-to-end UX design for app icon development, including brand identity research, creative direction, and user validation.



TEAM



I closely collaborated with the design and brand strategy teams.



RESEARCH & IDEATION



I conducted comprehensive user research to understand brand perception and icon effectiveness. I explored how visual design can enhance brand identity and user recognition through systematic testing and analysis.



DESIGN PROCESS



Through iterative design, I collaborated with a UI designer to translate my creative vision into multiple icon concepts that emphasized the pet-owner bond.


I then validated design effectiveness and evaluated emotional response to the new icons, ensuring a strategic approach to brand visual identity.



STRATEGY



  • Brand Alignment — Developed app icons that directly reflect the core brand identity and values

  • User-Centered Approach — Validated icon designs through structured user testing to ensure visual communication effectiveness

  • Iterative Design — Created multiple design concepts, refined through user feedback and strategic insights


OUTCOME



  • Enhanced brand differentiation in competitive pet product market

  • Improved visual communication of product value proposition

  • Increased potential for user engagement and product consideration







Icons by Noun Project